This stunning typographic illustrative work was created by Stockholm based illustrator, Martin Schmetzer. His main focus is on hand-drawn typography ‘with a high level of detail and diligence’. As you’ll see in the work below, Martin hand-draws extremely details lettering and imagery, then often uses vector art to aid the final designs. Check out the rest of a small selection of his work below, along with his answers to 12 questions. Enjoy…

1. Tell Design Soak Magazine readers about yourself. What motivates you?

I´m a 29 year old Stockholm based illustrator who specializes in typographic logotypes with an emphasis on ornamentation and detailed flourishes. I like the interaction hand drawn typography can have to the meaning of a word and how the letters next to each other plays together and shapes a integrality.

2. When did you first start illustrating? Where did it all begin?

I have enjoyed drawing for as long as I can remember but my interested for letters came trough graffiti around 95. Graffiti was a great way for me to experiment with the the alfabet. You don´t have to follow any guides or rules and may twist and bend the letters into something own. As a graffiti writer I early discovered a interest for symmetry, something that follows me til this day in my hand drawn typography and logotypes.

3. How did you ‘find your own style’? Have you always used the same illustration methods?

I believe it has evolved through my tags and pieces. My style range from a vintage, 1900’s-era feel to a full-blown contemporary street temperament.

4. Tell us about your creative process. How do you work?

The sketching process is most valuable to me. I always start pen on paper before turning to the computer. For me the computer is a fantastic finalizing tool but it also limits my shapes and composition if I don´t start by hand first where I can go the whole hog.

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