GlassBoy, a Clever Car Speed Reduction Ad
GlassBoy is a clever ad aimed at reducing car speed. It was created by Israel-based designer, Roni Kleiner, an experienced TV Commercial Director. He specialises in creating VFX and animation enriched commercials. This video is amazing, and is well worth a watch. It starts off by showing a boy who turns into glass, which acts as a metaphor for the fragile nature of children.