Here are six supermarket carts arranged by Color food products. They were The pictures were taken in collaboration with Photographer Pedro Motta (more info at base of this post).
I see the supermarket space as a space of manipulation. The attempt, in this action, is to subvert this structure of power. The pictures have been taken in collaboration with Photographer Pedro Motta […]
Above image: Red products in shopping cart
Above image: Black products in shopping cart
Above image: Green products in shopping cart
Above image: Blue products in shopping cart
Above image: White products in shopping cart
Above image: Yellow products in shopping cart
How Color Influences Your Grocery Shopping (And How to Outsmart It!)
Color plays a huge role in how we decide what to eat, and marketers know it. In fact, package designers know more about color significance than we likely ever will, which is how they powerfully influence what we decide to buy. However, a basic knowledge of color science in food branding can help you make informed decisions as you shop. Here’s a guide to how colors are often used in food packaging, and the secret messages they contain… [read more here].
The psychology of the supermarket: Influencing buying behaviour
Each time we take a trip to our local store the brightest retailer and manufacturer brains are actively managing every aspect of the store in order to influence our buying behavior subconsciously. When you ask people how much of a supermarket (how many aisles) they visit when they go shopping, a large proportion will tell you that they visit nearly all of it. In fact this is far from the truth. We know this from studies of shopper behavior in supermarkets which use CCTV video footage to monitor shopper traffic… [read more here].
If you were inspired by this post, you may also be interested in Astonishing Stockholm Subway Art.