Exclusive Interview with Designer, Giuseppe Pepe

This set of imaginative photographic work entitled ‘LoosingMyMind’ was created by ‘Italian/Ibizan’ designer Giuseppe Pepe — better know as pepedsgn. Check out the following exclusive interview where he discusses more of his work and process…

1. Tell the Design Soak Magazine readers about yourself. What motivates you?

I do what I do because of my true passion for photography and creativity, my desire is to get involved with myself-ideas and especially involve those who follow my work; create connections with a lot of people world-wide (ideas in this case). It is always interesting to get to know people with the same passion and, to be honest, it’s happened what I first thought it was gonna happen! Many people text me saying how good my idea is in order to interact with Instagram community and they are always up to participate in this project.

2. When did you first start illustrating? Where did it all begin?

I started doing this work in 2002, I was about 15 years old. It was a very hot summer, I was very young, and since then I started to work in a summer club (I’ve always been interested in club culture) Tons of flyers and posters arrived in the club every week for promotion (there wasn’t any web promotion by that time) So whenever I had free time I used to stare at them, studying them and trying to understand their meaning, to understand what it was behind those images and illustrations, I still remember the “just-printed” smell I used to love. So, it was the end of the summer, I bought a computer and started to spend many nights in front of that box CRT dreaming about what today is my actual work and my art, my reason for living.

3. How did you ‘find your own style’? Have you always used the same illustration methods?

To be honest I don’t think I have an specific style, or at least I don’t believe so. If I were to tell you what style I approach the most, my answer would be Pop Art! All those strong and vivid colors give you the energy and vitality that makes you feel good. On the other hand I certainly love minimalism but that’s another story. I’m an always-changing kind of person that enjoys evolution and who’s always trying not to remain static.

4. Tell us about your creative process. How do you work?

Depends .. I’m damn addicted to technology, I stay many hours in front of my computer, and even use my smartphone to create certain stages of my artwork sometimes. If I start with a photo I can edit it with editing software but I can easily pass it into an app to see different styles. I use everything I have under my finger tips basically. It is great fun when you stop for a second and think how things came out today with only a few things available but with infinite imagination and creativity.

5. What is the biggest inspiration for fresh ideas?

Electronic music, films, parties and the hype that comes out from the sub-urban metropolis, which dictates the laws of avant-garde and innovation creativity.

6. Do you find it easy or hard to create new work?

I’m the kind of person who thinks anyone holding a great idea is able to always go further, by never stop thinking and writing down those great ideas. Sooner or later you’ll need them for a new project.

7. What is the best part of your job?

Realize your idea is successful, fruitful. The moment you see everything has worked as it was planned. Also the satisfaction of those ideas becoming alive in full advertisment formats (rather physical or digital) and most important of all, when people are happy and satisfied with my work.

8. Adversely, what is the worst part of it?

When client does not understand the idea or just thinks it’s not good enough or not easily understood and months after he/she realizes the idea was way good.

9. Appart from illustration, what other creative fields are you involved in?

I love photography, when I have free time I love travelling and framing everything, perceive the essence of every moment, every view. There are definitely moments that deserve to be stopped for a moment and be captured forever.

10. Do you have any plans for the future of your creative work?

I have a lot of projects, I hope one day to become an Art Director or maybe just melt my ideas together, adding those even more creative, and get something bigger to life.

11. What is inspiring your work at this moment in time?

It’s been a year already living and working in “Isla bonita” as Madonna used to sing. Ibiza is always sunny all year long, this really affects your creativity mood and art inspiration. Especially in summer time when music, the sea, and parties come together.

See more of this set entitled #LoosingMyMind by on PepeDsgn.

Further Information // “Exclusive Interview with Designer, Giuseppe Pepe” // All the images shown within this post are © Copyright pepedsgn.

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