If you’re designing a brand identity, keep in mind that a brand mark or logo works best when it stands out and is memorable. Great logos don’t just suit the personality and style of the company – they also do a good job of grabbing your attention and being remarkable. Of course, this can be incredibly difficult to achieve – as it’s a lot to keep in mind when designing a logo that often needs to look good in a variety of sizes and still remain clear and easy to see.
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